Aside from ice cream and warm weather, the beginning of summer also means the beginning of pop-up shops. These short-term events are a great way to build brand awareness, but also to connect with consumers in real life for less than what a normal brick and mortar shop would cost. As with any other business move, you will need to put your pop-up shop lease in writing, whether you are the one renting the place or the one leasing it. Here are 4 key clauses for any pop-up shop lease.
Of course, please take this as legal information and not legal advice. If you have any questions regarding pop-up shop leases, send me an email at email@example.com.
It is essential for you to determine how long the short-term lease for your pop-shop will last and to put that into writing. When determining an appropriate duration, do not forget to take into consideration not only the days your pop-up shop will be open, but also set up time and time necessary for you to pack everything when the event is over.
#2 Marketing and signage
While you will most likely be doing a lot of social media marketing to promote your pop-up shop, signage and physical marketing will be just as important in order to bring walking customers in. If you are the one renting the place for your upcoming event, make sure you have permission to hang any visuals you’d like in the space you are renting as well as any signage outside of the space, so people can know where your event is happening.
#3 Included utilities
This clause is particularly important to make sure you are not eventually taken by surprise and end up having to go over budget (or if you are the person leasing the space, to make sure all your costs are covered). When negotiating the price for your lease, you should make sure all necessary utilities are included. Will you be needing WIFI? Does the price you are being given include electricity and other necessary utilities? Make sure the included costs are listed in the agreement.
You should be particularly aware of the necessity of this clause if you are renting out your space to other entrepreneurs for a pop-up shop. Asking your future tenant to have civil liability insurance, for instance, is a good move. You do not want to be liable for an incident happening in your space during the pop-up shop. You might also want to think about asking for insurance for the space itself. Overall, you should ask for proof of insurance coverage before the pop-up shop opens.
If you need any help drafting your next pop up shop lease or getting your lease reviewed, you can always reach me at firstname.lastname@example.org you can click the link below to schedule a consultation.