I had a discovery call with a potential client this week who was inquiring about trademarks. When I got off the phone, I realized the following: I have to explain the difference between a legal name and a trademark at least once a week. I therefore thought I should take the time to properly answer...Continue Reading

Trademarks is a topic that often comes up during my legal consultations. There are many myths regarding trademarks and a lot of misunderstanding when it comes to their utility. Regardless, trademarks are a very important intellectual property asset you should not be taking for granted, especially if you put a lot of time and money...Continue Reading

One of the most popular posts on this blog is the one about copyright law and online content myths you should stop believing. The reason why I wrote that post in the first place is because I thought copyright law was one of the myth-ridden topics out there. However, I’ve recently come to notice that...Continue Reading

I get a lot of questions regarding trademarks on a regular basis and definitely see many myths about them on the web. One thing I like to reiterate is if you put a lot of effort into your branding (which you should), you should consider getting your trademarks registered. This blog post will give you...Continue Reading

Licensing is a very common practice, especially in fashion and arts, that allows you to maximize the use of your intellectual property. Licensing can be very successful and lucrative if done properly. Whether you are an illustrator, a fashion brand or a band with a well-established brand, if you are considering licensing as your next...Continue Reading